{"product_id":"4r-strategy","title":"4R Strategy","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHow do clients decide whose advice to trust when they cannot see the results in advance? In professional services, they assess the people behind the work, the quality of their judgement and how they respond when it matters.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn 4R Strategy, Jatin Karia draws on more than two decades in professional services to explain how four disciplines build client confidence. Relationship opens the conversation. Reputation gives clients a reason to take your advice seriously. Responsibility sustains credibility through difficult decisions. Response shows how you exercise judgement under pressure.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWritten for people who sell advice, assurance or expertise, the book offers a framework for earning client confidence, making decisions that protect long-term credibility and standing out in a competitive service market.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWHAT READERS WILL LEARN\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e● Relationship — Ask better questions and understand what matters to clients before proposing a solution.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e● Reputation — Demonstrate expertise through evidence, consistent delivery and credible references.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e● Responsibility — Surface difficult issues early and make decisions that protect long-term credibility.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e●  Response — Communicate promptly and exercise sound judgement when a client faces uncertainty.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eWHO THIS BOOK IS FOR\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eConsultants, auditors, accountants, lawyers, advisers and leaders of professional service firms. It is also for founders, business development teams and client-facing leaders in other service businesses where customers assess expertise and judgement before they can see results.\u003c\/span\u003e\u003c\/p\u003e","brand":"Jatin Karia","offers":[{"title":"Paperback","offer_id":46318783430725,"sku":"9789376063727","price":799.0,"currency_code":"INR","in_stock":true},{"title":"ePub","offer_id":46329728925765,"sku":"9789376069521","price":639.0,"currency_code":"INR","in_stock":true},{"title":"Hardback","offer_id":46329728958533,"sku":"9789309817465","price":1299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/4981\/5365\/files\/4RStrategy-SellingIntangibles_Front.jpg?v=1794050131","url":"https:\/\/8085books.com\/products\/4r-strategy","provider":"8085 Books","version":"1.0","type":"link"}