Behind Every Click: Understanding E-Commerce and Digital Marketing

Dr. Preeti Saini, Ritesh Jain

SKU: 9789309816956

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ISBN: 9789309816956
Authors: Dr. Preeti Saini, Ritesh Jain
Rights: Worldwide
Edition: 2026
Pages: 186
Dimension: 6*9 Inches
Book Type: Paperback

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XL / 42	14	90-98	103-107

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XL / 42	14	90-98	76-80	103-107

Pants / Shorts / Skirts

Size EU	Size UK	Waist	Hip
XS / 34	6	78-82	87-91
S / 36	8	82-86	91-95
M / 38	10	86-90	95-99
L / 40	12	90-94	99-103
XL / 42	14	90-98	103-107

Technology has changed the way people shop, communicate, and do business. Today, online shopping, digital payments, mobile applications, and digital marketing have become a part of our daily lives. Understanding e-commerce and digital business is now important for students, professionals, and entrepreneurs.

This book explains the concepts of e-commerce and digital marketing in a simple and practical way. It covers topics such as e-commerce models, digital payment systems, mobile commerce, electronic data interchange (EDI), customer relationship management (CRM), enterprise resource planning (ERP), supply chain management, digital marketing, e-governance, cybersecurity, and the latest trends in digital business. Each chapter includes easy explanations, real-life examples, diagrams, case studies, solved questions, MCQs, and revision points to make learning easier.

By the end of this book, readers will have a clear understanding of how digital businesses work and how modern e-commerce technologies are used in the real-world. The knowledge gained will help them in their studies, competitive examinations, and future careers.

WHAT YOU WILL LEARN
● Learn various e-commerce business models with practical examples.
● Explore digital payments, mobile commerce, and online banking.
● Understand CRM, ERP, and EDI systems.
● Study cybersecurity, privacy, and secure online business practices.
● Analyze real-world case studies and current industry trends.
● Practice examination-oriented MCQs and descriptive questions.
● Build strong concepts for academic and professional success.

WHO THIS BOOK IS FOR
This book is designed for undergraduate and postgraduate students studying commerce, management, computer applications, information technology, and business administration. It is equally useful for teachers, competitive examination aspirants, entrepreneurs, business professionals, and anyone interested in understanding modern digital business and e-commerce technologies.

Dr. Preeti Saini is an Assistant Professor under the Department of Training and Technical Education (DTTE), Government of NCT of Delhi, with over a decade of academic and research experience. She holds a Ph.D. in Computer Science & Engineering from Netaji Subhas University of Technology East Campus (formerly AIACTR), affiliated with Guru Gobind Singh Indraprastha University.

Her research interests include Artificial Intelligence, Machine Learning, and Data Science. She has published extensively in reputed SCIE, ESCI, and SCOPUS-indexed journals. She actively contributes as a reviewer for leading publishers and international platforms, including Springer, Elsevier, IEEE conferences, and other SCI/ESCI/SCOPUS-indexed journals. Dr. Saini is also the author and contributor to a technical book on Python Programming, published by Blue Rose Publishers, available on Amazon and other online platforms.

Before joining DTTE, she served with the Department of Education (DOE), Delhi Government and also taught at several institutes affiliated with Guru Gobind Singh Indraprastha University, where she contributed significantly to teaching, mentoring, and curriculum development. She earned her M.Tech. in Computer Science from Banasthali Vidyapith and has qualified for the CBSE-UGC-NET along with multiple competitive examinations.
Committed to advancing AI-driven solutions, Dr. Saini continues to bridge academia and industry through impactful research, innovation, and academic contributions.

Ritesh Jain is currently serving as an Assistant Professor at Guru Nanak Dev DSEU Campus, Sector-15, Rohini, New Delhi, under the Directorate of Training and Technical Education (DTTE), Government of NCT of Delhi. He has been actively involved in teaching, mentoring, and guiding students in the field of Computer Engineering and Information Technology for more than 17 years. Earlier in his academic career, he contributed his expertise at several reputed institutions, including Delhi Technological University (formerly Delhi College of Engineering), Chaudhary Brahm Prakash Government Engineering College, and Ambedkar College shakarpur, gaining valuable teaching and academic experience over the years.

He completed his B.Tech. in Computer Engineering from Career Institute of Management & Technology, Faridabad (then affiliated with Maharshi Dayanand University and now associated with Manav Rachna University) and earned his M.Tech. in Computer Engineering from Jamia Hamdard. Ritesh Jain has authored and contributed to several academic and technical books in the field of Computer Science and Engineering. His published works include books on Internet of Things (IoT) published by InspireEdge Publication, Database Management Systems (DBMS) published by Vayu Education of India, Software Engineering published by Shashwat Publication, and a book on Python Programming published by BlueRose Publishers. Many of his books are also available on Amazon and other online platforms.

In addition to technical writing, he has also authored a motivational book reflecting his interest in student motivation, self-development, and positive learning approaches.His writings reflect his dedication towards simplifying technical concepts and providing students with practical, clear, and easy-to-understand academic resources. He remains passionate about education, research, innovation, and inspiring students towards continuous learning and professional growth.

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